Lining Huo is a Creative Director with a proven track record of developing and implementing effective creative strategies and campaigns. Excel in leading teams from various disciplines, such as design, marketing, and copywriting, to bring these strategies to life. Possessing the ability to think creatively and outside the box allows for innovative ideas and concepts. Talent for transforming these ideas into visually appealing, impactful designs that resonate with the target audience. Expertise in leveraging creativity and imagination to drive successful creative endeavors. Adept at brand development, storytelling, and ensuring cohesive and impactful brand experiences. Known for managing and executing complex design projects from concept to completion. Known for delivering exceptional performances for global brands, including Coca Cola, Bosch, Huawei, Estée Lauder Company, Brand USA, Agoda, and Castrol.
Lining is immersed in the dynamic realm of AI, and he find immense intrigue in its power to redefine brand strategies, creativity, and team operations. His knowledge is expanding as he master innovative technologies such as ChatGPT, DALL-E, and Midjourney, all shaping the AI landscape. His mission lies in harnessing AI to streamline projects, enhance productivity, and foster constant learning and exploration. With AI’s vast possibilities, He is enthralled to be part of this cutting-edge field, contributing to reshaping the future.
Lining’s passion extends to creating and developing unique brand identities that resonate with customers, enhancing brand equity. Leveraging extensive experience in creative leadership, he havs contributed to scaling iconic brands, influencing consumer behaviour, and fostering trust and loyalty. With a keen focus on brand metrics and market share growth, he is committed to delivering thoughtful, consistent, and innovative branding globally, which stands out in the market and shapes industries.
AWARDS & RECOGNITIONS
2022 - Bronze Award Point of Purchase Campaign - Culturelle Health in 3D - Addy Awards
2022 - Bronze Award Magazine Advertising - Talia:The Rebirth of Long Copy - Addy Awards
2022 - Summit Creative Award - Silver UCLA Health Accidental DEI Discoveries in Healthcare
2022 - Honors in Weibo - NYC&Co The Year of The Ox Campaign - Shorty Awards 2022 - Honors in WeChat - Remitly Politics, Religion and Money Campaign - Shorty Awards
2022 - Gold in Interactive Media Digital Ad Campaign - TCL Halloween “What Scares the Scariest People?” - Hermes Creative Awards
2022 - Platinum in Strategic Campaigns Marketing Product Launch - Amazfit “Ready To Take On the World?” Campaign - Hermes Creative Awards
2022 - Campaign By An Asian-Owned Business: Finalist - UCLA Health Accidental DEI Discoveries in Healthcare
2022 - Healthcare & Pharma: Finalist - UCLA Health Accidental DEI Discoveries in Healthcare
2021 - Shorty Awards, Best in Weibo, NYC & CO, #FlashbackToMyNYCTrip
2021 - Shorty Awards, Gold in Graphic,TCL Halloween 2020 #TCL Halloweek
2021 - Shorty Awards, Finalist in Micro - influencer Strategy, UCLA Health # TeamLA Tiktok Campaign
2020 - Summit Creative Awards, Silver,TCL HALLOWEEN CAMPAIGN
2020 - Webby Awards, Nominated, San Francisco Travel Association, Golden Week Campaign
2020 - Shorty Awards, Finalist,TCL HALLOWEEN CAMPAIGN
2020 - Drum Social Buzz Awards, Most Effective Use of Group or Community Finalist, UCLA Health, #TeamLA TikTok Campaign
2016 - Cannes Creative Festival, Bronze in Film Cinematography (Huawei);
2015 - Judge for Portfolio Night Shanghai;
2013 - China 4A Award, Silver in Print (Playtex), work was featured in Archive, Champaign Asia and other industry publications;
2013 - China 4A Award, Bronze in Print (Tui), work was featured in Archive, Champaign Asia and other industry publications;
2013 - Effie, Most effective campaign of the year (Bactroban);
2013 - One Show, Gold in Print (Tui);
2012 - Cannes Creative Festival, Bronze in Print (Tui), work was featured in Archive, Champaign Asia and other industry publications;
2008 - D&AD, In-book, Music video for Bob Dylan's "Like A Rolling Stone".
WORK EXPERIENCES
09/16/2017 - 09/16/2023, Hylink Digital Solutions (Los Angeles)
Creative Director
Major accounts: Brand USA, Estee Lauder Company, UCLA health, Bosch, TCL.
Oversee client pitches and proposals;
Review work, troubleshoot and provide feedback to creative teams;
Translate marketing objectives into clear creative strategies.
12/02/2013 - 12/01/2016, Ogilvy (Shanghai)
Creative Group Head
Major accounts: Castrol, Agoda, Huawei, Sprite, KFC, Philip, Perrier.
Manage the creative process from concept to completion;
Review work, troubleshoot and provide feedback to creative teams.
06/02/2009 - 10/31/2013, Grey (Beijing)
Senior Art Director
Major accounts: Tencent,MengNiu, GSK, Tui.
Work with Account Managers to ensure each project, in accordance with briefing, are clearly outlined and estimated;
Review all art works from the team.
EDUCATION
10/01/2017 - 06/15/2019,
(MFA) Filmmaking
New York Film Academy, Los Angeles, U.S.A.
10/01/2005 -06/15/2008,
(BA)Hons Creative Advertising / Audio & Visual
Central Saint Martin’s College of Art and Design, University of the Arts London, U.K.
10/01/2004 - 06/15/2005,
(Foundation) Graphic Design
London College of Communication, University of the Arts London, U.K.
10/01/2002 - 06/15/2004, (A-levels
)
Chichester College, U.K.
A-levels: Graphic Design / Photography / Product Design
CONTACT
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Tel: 626-347-5789